Often, talent set goals based only on their own self image. Figuring out who you are and how you fit in the overall industry is only the first step, though. The next thing to consider is the market where you already live – especially if you are just getting started. Ask yourself:
(1) Where do I live? (e.g., this is city, state, and country)
(2) What is happening in my city production-wise? (e.g., photographers, ad agencies, production companies, casting directors, etc.)
(3) Based on what you found, how do you fit into your city’s industry infrastructure?
Obviously, these questions will require some research by the green talent. For those seasoned talent, don’t be fooled into thinking you already have the answers unless you have worked in your local market for decades. Even then, bear in mind that we work in an industry changing by the day, so there are changes of which you may not be aware! Google your market – use words like production company, talent, actor, model, ad agency, photographer, etc.
If you need to better understand what you’ve found, leave me a message!
Once you know both who you are and what your market is doing, you’ll know how you fit . . . or don’t, which means you’ll be looking at relocating - or making changes to fit the market.
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