You’ve researched your market and the agency options. You’ve collected talent feedback and used online resources to gain farther knowledge. Now you have a list of preferred agents for representation, right?
Great, it’s time to take action! In your online research, you likely found a website for each agency. Most agencies list directions on how best to apply on their website, so comb through their online information carefully until you find it. No matter how inconvenient the process may seem to you, it is crucial that you follow the directions given. You may be able to submit online, in hardcopy via mail, or by dropping your package off, but the key is making it convenient for the busy agent whose #1 focus is the talent on set and the clients making their phone ring.
If you are sure there are no directions listed, here are the usual options. Most agencies will want you to apply online – it’s fast, convenient, and free. If you have an email address or contact form (from their website), submit your information online. Note that when submitting online without being directed to do so, you should write one sentence letting the receiving party know that you can forward this information to the appropriate source if they will be kind enough to direct you to the person in charge of New Faces. You may not be able to access online contact information, in which case you would want to submit with hardcopy information.
One last option (and definitely not a wise choice for the majority of the talent pool) is to drop off your package in person. Let me clarify that most people are not so dynamic in person in the matter of seconds that this would be beneficial to your cause. You are more likely to disrupt a busy office and irritate the booker by showing up. However, there are those 2-3 people in a million who are so stellar in a few seconds of meeting them that they can wow their way into an agent’s line of vision. Unless you are 100% positive you are one such person, do not try to drop off your submission for representation. That being said, if you are sure that you are so dynamic, be professional enough to walk in, sparkle, hand the package to the receptionist, thank him/her, and walk out the door. Do not ask questions or demand to see an agent immediately. The receptionist will likely find you so charming that she’ll pass the information along to the appropriate person.