What is a quality agent? Well, what may be great for one talent may not be for another, so the quality part comes in mostly when considering the quality of the relationship that you will develop with your given agent. This does not mean that you will hang out, grab drinks, or become their first born child’s godparent. What a quality relationship should include is good communication, personal attention when discussing castings or bookings, and basic advice given to help you as the talent grow and profit.
Agents are the negotiators and administrators of talent careers. [For more on what role an agent plays, see A Complementary Partnership.] The agent is focused on booking the talent he/she represents on jobs with the clients who are seeking a model and/or actor. Anything else done in the agent’s day is secondary to booking.
Agents should work out of an office, and most talent feel most comfortable with this setting when seeking representation, but really the office space is wasted overhead. The agent needs a computer and phone – that’s really it. Agents work 24 hours a day, seven days a week, and 365 ¼ days per year. Since sitting in the office every second of every day is impossible, agents frequently find themselves working from wherever they happen to be at any given moment . . . at home, in the car, on the beach, putting away groceries, in the middle of a nap . . . you get my point. Realistically, a good agent can work from their home, their car, the beach (well, that might be a stretch, but I like the sound of it!), or anywhere else as long as they have a computer, necessary files, and a phone.