A commonly overlooked category of modeling is print work. Print is anything that is physically printed and distributed for marketing purposes in which a model (or models) are featured. Catalog work, brochures, billboards, store décor, magazine ads, and packaging are all forms of print. The big smiles you see above your head at Target are print work. And print work can span the gamut from friendly to sexy to casual to lifestyle to seductive and even scandalous. Most markets have some form of a print presence to support the advertising agency needs. Print models are frequently tall, but not always. They have proportioned bodies, great smiles, good skin, and lots of personality! Clients shooting print ads need talent from newborn to ninety years old.
Promotional work is another form of modeling and probably the widest category for available work. Promotional models work conventions, trade shows, live events, and know how to engage the crowd around them. They are, naturally, pleasant to look at physically and in good shape, but they also carry a strong personality and it can be quite fun to chat with them! Most promotional models are female and can be any height. Some companies will hire good promotional models to travel with their products full time. There are agencies who only represent promotional models, even. This might be one of the easiest modeling categories to make a living in full time depending on your market!
The actor, who we will cover next, is an entirely different breed. And yet, oddly, we find the models wanting to cross over into the world of the actor on a regular basis. Angelina Jolie did it successfully. Tyra Banks is continuing to make the effort – but why? Modeling has a shelf life for 99% of fashion models who do make a living, whereas acting is an ever growing, ever blossoming, ever challenging venture.
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