For our purposes in this blog, we are going to use two categories of reference – modeling for fashion runway, print, and promotion; and on camera for the acting-based endeavors. On camera work is just what it sounds like – work done by a talent on video camera. These types of work vary distinctly and vastly depending on the intent of the project, but include commercials, industrials, movies, television series/episodes, and music videos. Depending on the market you live in, the breakdown or amount of work in each category may differ.
Commercials are what you see on commercial breaks when you watch your favorite sit coms. Generally, the talent fit the mold of family friendly, cute, trustworthy, and attractive. Someone introducing a product or sharing opportunities needs to be a face we want to watch and believe. Commercial work is done as either union or non=union and generally runs in 15-30 second spots.
Industrials are a mysterious category of work for even some seasoned talent. An industrial is technically a film piece, but is done for internal use. For example, how many jobs have you worked where someone made you watch a training video at some point? That training video would be considered “industrial.” In Nashville, a client of ours shoots industrials for the US Armed Forces. It’s unlikely that you will ever get to see work done on an industrial, but you might have friends say they saw you! In fact, one of our talent who did a military industrial said her friend in Iraq saw her and wrote her!