One of the most effective and simple ways to keep
your agent's attention is to keep the lines of communication smoothly
flowing. Of course, communicating effectively means knowing the
best modes of communication for your partnership. The agent will have
many people – both talent and clients alike – demanding open lines of
communication, so find out the best modes of communication patiently. Any
agent working in their talent’s best interest will want to make their clientele
needing models and actors their first priority.
If you haven’t defined the best mode(s) of
communication with your agent, the first thing you need to do is pick the best time
to ask. Email might be the easiest option since it can be responded
to at the agent’s convenience. Another option would be to ask at the time
you are face to face with your agent. In this case, feel out the
situation and only ask if there are no other pressing demands. This
conversation (or email) should be short and sweet. Get the information
you need, thank them, and move on with your day.
Talent who can adopt the modes of communication
preferred by their agent will not only continue building a positive
relationship, but will keep their business foremost on their agent’s
mind. For example, when I receive purposeful emails from the
talent we represent, that person's skills and abilities are pulled to the front
of my mental files. I’m not actively doing this, of course; it’s human
nature. The more correspondence your agent experiences with you, the more
familiar they will become with your likeness and abilities – and the bottom
line is that they will be able to better represent you.
Comments