A recent conversation with a working model and actor in our region brought to light the value and payoff in building a profitable network. Clients ask for this talent by name and discuss her work on set with other clients. Her professionalism and the quality of her work on set has guaranteed return clients and recurring roles.
In the industry, we call this a direct booking, meaning the talent does not have to audition for the role in order to be booked. Working models can be direct booked based on images in their portfolios. Supermodels are direct booked by name. Even the beginning model can be direct booked once he/she has built a solid and professional relationship with a client. Actors can be direct booked, but these instances are less frequent since there are scripts involved.
The payoff that every green talent dreams of achieving is to become a working actor and/or model. Being a working actor or model means you are making over 50% of your income from working as a talent. In business classes, we are taught that a new business will take on average 3-5 years just to achieve a profit. (A profit doesn’t mean the business has reached it’s full potential; it merely means the business no longer owes more than it makes.)
The majority of our readers are probably not yet at this level, but breathe deeply knowing that it took the aforementioned talent over 15 years to get to this stage. For the vast majority of the talent pool, this timeline will be similar.