A recent conversation with a working model and
actor in our region brought to light the value and payoff in building a
profitable network. Clients ask for this talent by name and discuss her
work on set with other clients. Her professionalism and the quality of
her work on set has guaranteed return clients and recurring roles.
In the industry, we call this a direct booking,
meaning the talent does not have to audition for the role in order to be
booked. Working models can be direct booked based on images in their
portfolios. Supermodels are direct booked by name. Even the
beginning model can be direct booked once he/she has built a solid and
professional relationship with a client. Actors can be direct booked, but
these instances are less frequent since there are scripts involved.
The payoff that every green talent dreams of
achieving is to become a working actor and/or model. Being a working
actor or model means you are making over 50% of your income from working as a
talent. In business classes, we are taught that a new business will take
on average 3-5 years just to achieve a profit. (A profit doesn’t mean the
business has reached it’s full potential; it merely means the business no
longer owes more than it makes.)
The majority of our readers are probably not yet at
this level, but breathe deeply knowing that it took the aforementioned talent
over 15 years to get to this stage. For the vast majority of the talent
pool, this timeline will be similar.
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