Database profiles are important, but still they are only one part of the myriad options for communicating with clients. Each client will have a different preference on how they like to receive submissions. Some prefer to receive old fashioned hard copy prints in hand. Others like the “greener” option of online submissions, while some clients still want to be able to do all the work themselves by sifting through websites for faces to hire. Part of your agent’s job is to keep all of these media options readily available to appease each client’s request.
Remember in an earlier blog going over the importance of keeping an updated headshot/resume on file in your agent’s office at all times? Your digital profiles and web presence are every bit as important and should be updated regularly, too! Agency websites are used daily by clients doing more research, discussing options with other decision makers, trying to find talent they have previously hired again, etc. This website is one more of your many marketing tools, so fees to keep this medium accessible to clients will be passed down to the talent.
Agencies choose different ways to process these costs, so check with your agent to get more information on their guidelines. The point here is that any online presence incurs costs and you can expect it to be a part of your business overhead. Even databases or agencies that don’t itemize a charge for these services will pass the cost along.
Fees range from a few dollars per month to hundreds per year. Figuring out what these services are worth to you as an individual will vary from person to person. My best advice is to trust your agent’s guidance for at least three years. (It’s unlikely you’ll be launched into superstardom overnight.) After all, you’re allowing them to handle your career, so trusting their advice on the best forms of marketing should be included in that trust.