You took the time and made the investment in getting a great image to use for your marketing. Wise choice! Now continue down that path of wisdom by having professional printing done. Is there really that big of a difference between what your cousin does for a few bucks and what a professional press can do? Yes. Can you see the difference? Maybe, maybe not. But can the trained industry eye see the difference? Most definitely!
Franchised mass production retailers like Kinkos and WalMart offer the option to print images, but they don’t specialize in it. Say you want a steak. You can go to McDonalds and have a “steak burger” or you can go to Flemings and have a nice Filet. Now can you tell the difference? Your headshot is the same when it comes to quality. “Flemings” headshots are much more impressive and desirable than McDonalds. And these higher quality presentations are what make it the farthest in the casting process.
Professional printers know about the correct card stock. They know how to manipulate colors to help you pop out of the picture. They can showcase you as a healthy vibrant option versus the more jaundiced home printer image. Professional presses are specially calibrated using modern technologies and computers. You don’t have an image from the ‘80s, so don’t make us wonder if it might have been printed back then.
The best way to identify a professional high quality printer is by asking yourself one simple question: do they do anything else here besides print pictures? If you can answer “no” sincerely, you are in the right place! Cheers to you, your headshot, and your future career!
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