Each talent will find partnerships that can last a lifetime. And each well-invested partnership will reap the profits of their successful venture together. At the same time, though, each venture will require a unique marketing strategy and the talent’s reel is an important part of that promotion!
There are several industry-standard databases used by the majority of entertainment professionals. These databases may vary slightly depending on your market, so find out what the top 2-5 might be in your area (Your agent can direct you here). If you haven’t created a profile on these databases, don’t hesitate in doing so – time is money! Once you have your profiles created, find out what each database requires to post your reel. In many cases, there are options on how your reel can be posted to the databases. Some will charge additional fees and some will include it whatever the up front fees might have been. The key is having your reel available to every vein of your career network so that no opportunities pass you by.
FIRST, have an eye-catching reel; a copy available to your agent; a copy available digitally; and then a copy available via database submissions. This ensures that you will be seen for every possible role you could fit! Many talent who could nail an audition never get seen or considered because they have neglected to position themselves aggressively . . . and as a SUCCESSFUL TALENT, we know that won’t be you!
Revisit the beginning of the blog set on REELS in order to put together a plan of action for your business. Run into a mountain or molehill? Ask for help here by leaving a comment!