The professional model is a prepared business person with a focus on his/her future and a strong skill set in front of the camera. Like an actor has to provide more than memorized lines, the model must also bring an openness to the set that includes a clear vision of what the client needs to sell. In essence, we can say that the model must develop various characters (like the actor) in order to maximize on her employers' campaign. The most interesting faces have a lot going on behind their eyes!
And so, a model’s persona will make them something special or leave them in the dust. Sound harsh? Perhaps it is, but think about it. What attracts attention? Something interesting, right? That why we all talk about Lady Gaga’s latest wardrobe choices, for example! So if we want something interesting and the majority of young models think that they will become famous because they are . . . beautiful . . . have a great body . . . are tall . . . or have a killer six pack set of abs . . . anything beyond those things would be interesting. Here’s where the persona comes into play. All serious models are tall. They all have great bodies. They are all striking or classically beautiful. When this is the norm, the only thing left to make you stand out from the rest is the personality to boot!
The modeling industry was horrified when actors started appearing on covers of magazines where the supermodels used to roam freely. Those attractive actors and actresses sold more magazines. Why? We just answered that question in the paragraph above. Read it over and over until you get it.
Are you the next Gisele Bundchen hopeful? You might have to be born with the look, but personality is something you can only work hard to create. Set yourself up for modeling success by developing further than the standard model and show the world you have an amazing business mind, as well!