In the audition and go-see process, a talent has only seconds to make a strong impression on the decision makers in order to continue moving through the selection process. The hope is that those few seconds will turn into a booking, of course! Knowing how to use those few seconds wisely may not end up always booking the job, but it does build solid relationships and position the successful talent to be considered for future opportunities.
There are certain qualities that you may not be able to easily change about yourself. Obvious examples are your looks, your personality, your height, etc. There are also variables outside of your control when it comes to the decision maker’s process and personal likes/dislikes.
Probably the only thing the talent can consistently do to position themselves well is their homework! Know your script, your character, your setting, other related projects they’ve worked on, and maybe even the current pop culture trends that might open up good conversation!
There will be a lot of talent who may be right for the job, but only a select few of those great talent end up making an impression. Are you setting yourself up to be professional? And even then, are you also memorable?