Knowing where one fits in the industry is the first step to success. Once a talent can embrace their physical characteristics and where they will be most readily accepted, a career can begin to prosper.
One of the most common and accepting types of work in the modeling world is home to the promotional model. Promotional models are almost always attractive, but are not discriminated against due to height, dress size, or features. Typically, promotional models are pleasing to the eye, have engaging personalities, and feel comfortable conversing with strangers.
These models are most often found in convention centers as representatives of major corporations, but can also be at other live events, such as fairs, seasonal festivities, and even your local mall. Mall fashion boards utilize attractive teenagers as freeze models in store windows and runway models for home-town shows. Promotional models are also sought after for live product demonstrations, where the model may have extensive script to memorize or become the subject to showcase an infomercial product. More high profile examples would include the Budweiser girls or the Dallas Cowboy Cheerleaders. Promotional models can be booked for a day, a few weeks, or even employed full time to travel for corporations like Ford or Honda.
Promotional modeling is a facet of entertainment where a girl (and in some cases, even guys) with above average looks and an open personality can stay busy. Outside of those minimal requirements, promotional modeling has very few limitations and much opportunity.
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