Another type of model is used for catalog work. These models can also be referred to as lifestyle models. Models who are used in print media such as billboards, brochures, retail catalogs, and store décor, come in a variety of looks and sizes.
Catalog work is frequently done in both the major markets (NYC, LA, etc.) and secondary markets (Miami, Chicago, etc.). The type of catalog will dictate the style of model most often used. If you want to be a catalog model, pick up your favorite retailer’s catalog and study the types of models they use. Stores like Macy’s tend toward the higher fashion body styles, while JC Penney offers a more well-rounded age and demographical range of models.
Catalog models are selling styles and products to the general public, and therefore, can have quite diverse appeal. Frequently, catalogs have a plus size division for the full figured woman. The salt & pepper haired dignified man in his middle age is another hot look for catalog work. Young men and women, children, babies, and even retirees all work as lifestyle or catalog models.
More important than the model’s age, however, is the proportions of their body. Balanced measurements for women photograph well in the average designer’s clothes. Catalog models must also have symmetrical facial features, nice teeth, and clear skin. These are the attractive and believable models that we as consumers are more likely to relate to . . . and, in turn, purchase the clothes they’re wearing or product they are promoting.
Catalog models can make a nice living without ever becoming celebrities. Look at the images from store to store and you just might notice some similar faces!