As we enter 2012, most people are excited about the opportunity of a fresh start. The new year is a great time to recap the past and set your sights on the future, but tackling such immense and abstract ideas can be challenging to the creative mind. How are you going to make the most of 2012?
At The Avenue Model & Talent Agency, this time of year is one of my favorites! We reach out to our talent and get one-on-one time with every face on the roster to help them recap the year and prepare for the future. The talent who make the most of their time reviewing the prior year and setting goals for the new year consistently show the highest earnings in the next 12 months of work. As an agent whose income is directly proportional to my partners, I'm thrilled to have this opportunity to pad both of our pockets!
Your review and goal setting can be just as effective on your own! You can make it as elaborate or simple as you feel comfortable doing -- and the bottom line is that you will reap the benefits of having done so! Here are the basics of what we find most effective during this season of out-with-the-old and in-with-the-new.
First, take time to really measure the prior year. (If you do this in the middle of the year, set a clear start and stop time line for consistency.) I ask talent to clearly tell me what their highest moment and lowest moment were. These triumphs and challenges are personal. Sometimes they involve monetary gain; sometimes they are simply personal fulfillment. However you judge them, they are YOUR high and YOUR low. Write the down to make them tangible! Then also make note of any other significant events in the given time-frame. Did you get new headshots? Did you have a break-through booking? Again, make it tangible by putting it on paper for you to see!
Second, take time to really set specific and well-defined goals for the new year. The hardest part of this step is making the goals specific and measurable. Common knee-jerk responses are usually, "Make more money" and "Book more jobs." Well, you can make those your goals if you so choose, but more streamlined -- and therefore, more effective -- goals would be specific steps you can take to get there. Think about what the year is likely to hold . . . or maybe some time last year where you were unable to meet the demand. Did you lose a casting opportunity because your English accent comes and goes? Are you embracing your stereotype? (Red heads better have good Irish and Scottish accents!!) Is there a hobby specific to your region in which you don't excel? In the midwest, riding horses might be important! Adding to your skills, hobbies, and experience will always help you book more jobs which will in turn, make you more money. Be specific with your goals so that when you look back at the end of 2012, you can honestly pat yourself on the back for completing the things you said you would.
New Years Resolutions rarely stick -- just don't bother! Put your hand written list of no more than 3 goals (maybe four for those who are self-starters with high drive) on your bathroom mirror or inside your closet door. Pick a place where you will see it daily to be reminded of your aspirations. Then be inspired to accomplish them and dare to launch your career!
How are you going to make the most of 2012?