Alexander Ayer has exhibited around the world (including art meccas like New York) and was recently quoted on the power of what makes a phenomenal photograph and defines his work.
When Ayer was in his early teens, he knew that famine was all over the news, but it wasn’t until he saw a photo of a starving man in Sudan, by James Nachtwey, that truly hit home. This photo struck him in a very strong way, “it was the first time I realized how powerful photography could be, and how a single image can speak more than a thousand words. It taught me that a photo, however beautiful, exotic, or technically perfect, it is only as good as the emotion it triggers."
Ayer's idea is true to the world of talent marketing as well. As a model -- and as an actor -- the viewer is asking you to move him or her in an emotional way. The "it" factor referred to as the star quality that some people have (and others do not) is nothing more than this ability to emote.
Your portfolio as a model and your headshot as an actor have to move the designer or director to a point where they become interested and want to know more. It's not just great photography, quality lighting, flattering makeup, and the proper wardrobe that bring life to an image. It's the undefinalbe quality of what is going on behind that model or actor's eyes, where our emotions are given life, that intrigues both the analytical and creative minds around us.
An amazing headshot, for both the model and the actor, can open doors and lay the world of entertainment at your feet. Given that all the other industry demands have been met, the fine print that makes a celebrity or leaves someone on the B-list is the ability to emote.
What are you saying to the world?