Let's face it. Creative minds want to be creative -- not spend time crunching numbers, keeping records, or dealing with collections when a client drags their feet on payments. Hiring a manager is a great way to stay focused on what you love as a talent. But before you can afford to hire someone to manage your career, it's important to know how to do it yourself without letting the details get you down.
[Ok, so the video doesn't really have any key point here other than to make you laugh. It releases endorphins and should get your day off to a great start! Read into it what you will for the purpose of this post.]
Not everybody manages to succeed. Where most business owners (remember as a talent that you are one yourself) are too busy managing to avoid failure rather than managing for success.
So what's the difference?
Tip 6 - manage for success
Managing to avoid failure involves knee-jerk reactions to financial pressures and/or people dramas, whereas managing for success relates to constantly knowing what HAS to happen in your business, analyzing constantly and tweaking the bits that are not working effectively.
Obviously specific aspects of what applies to each person varies; however, there are some common elements of successful businesses that are worth emulating, like having clear boundaries and consistent procedures heading into each casting, committing to a consistent mode of operation, allowing yourself effective training, and as stated earlier in this blog, understanding the statistics discussed in tip #1 and managing your business around them.
Take the fear out of auditioning. Having a plan to follow each time gives you room to be creative. The consistency of working a plan automatically calms the nerves, which leaves space in the mind to focus on creativity instead of potential fears.
Set clear boundaries. What are you willing or not willing to do within your career. Know these boundaries long before you go on your first casting (or if you already are started, define them before you go on your next casting). Common boundaries might be where you draw the line with nudity on set; tobacco and alcohol use may be contrary to your personal or religious beliefs; and sometimes it can be as simple as a conflict with your day job (for example, an insurance agent may not want to do a commercial for a competitor's company). Be clear so that you don't find yourself in a place where you are forced to make a decision under pressure that you might regret later. And keep in mind that what may be a respectable boundary for one person, doesn't mean you are not respectable if you don't have similar boundaries. These are personal choices that will vary widely.
Boost your confidence and booking-power! Get to work with a coach if it's been a few months since you did so. Confidence is one of the #1 reasons talent book work. Being confident in the casting room sends an unspoken message to the client and CD that you are the person for the gig. Our human nature does not question confidence (although it will be averse to over-inflated egos, which are actually a form of insecurity). In fact, we are naturally drawn to it, and one of the easiest ways to build confidence is to get out of yoru comfort zone and strive to overcome the challenges that you will get when working with an encouraging coach.
As for the statistics in tip #1, perhaps you forgot to start working on those. Are you keeping track of your opportunities so you can answer these important questions about your business? Success depends on it!