Constant and steady may or may not be the plight of Mad Men's leading ladies, but these girls know how to stay in the spotlight! As talent, you hear the good advice constantly to "market yourself" and "treat it like a your own small business" . . . and the advice is good. But following through is challenging. And sometimes knowing where to start can leave the creative mind dumbfounded.
Jodie Bentley and Kevin Urban of The Savvy Actor, a company that empowers actors to think like small business owners by creating and implementing an effective business plan has this to say: "In order to market yourself effectively, you must know what you’re selling. BRANDING is the foundation of all our marketing . Once you’ve defined your brand, you have to market it with consistency. Consistency is the key to successful marketing. Consistency is the #1 rule of marketing that most actors either lose faith in or forget. We want to be all things to all people. We want to show them we can do it all. Being focused and consistent will build trust in your brand - your product. Everything you do to promote yourself and your brand falls under marketing. You need specific marketing strategies to achieve each of your career goals. It’s about having strategies and systems in place to take the emotion out of marketing."
Taking emotion out of anything after focusing your well-being and success on emoting so much of the time feels counter-intutive. But learning to follow the plan -- or hire someone who can do it for you -- is healthy, calming, and smart. It won't be long before you start reporting results from your efforts!