First impressions don't get a second chance, it's true! After making a good first impression, though, it's not over. Developing a relationship is imperative as the next step to success, as Casting Director Terry Berland shares through the eyes of some of her associates!
Lia Fischer says: “I always tell actors that it's about forming relationships, not impressions. What does this mean? I'm an Associate at EMH Productions, an educational Casting Director Workshop company. I've seen many actors take one workshop and get discouraged. What I've found, is that the actors (including myself!) get called in after seeing a CD twice or more. For example, I had nine theatrical auditions last year solely based on the CD calling me in. For these nine auditions, which included co-stars, guest stars, and one big fat feature film lead role audition. I saw each CD twice or more per year, kept in contact with each one of them regarding the webisodes I was in and the commercial I starred in, Facebook friended them successfully; and all in all, remained friendly and in touch. When I went into to audition at 90210, the CD gave me a hug (which is becoming pretty normal for me nowadays), and said, ‘Lia! I love hearing about all your success in your commercial and webisode! I saw your commercial on TV the other day and you were hysterical!’ It's not about seeing a CD once in their office or at a workshop and expecting magic to happen. It's about building relationships with CDs to brand yourself.”
And since you are building a business, branding is a large part of what makes you recognizable and sought after! What does your brand look like?