Everybody has, or should have, a brand that they live by. If you had to describe yourself in only three words, what would they be? Do you portray your brand to the people that you come across, especially in your career? Who else has a similar brand to you? How can you develop your brand? Erin Cronican, acting coach, has some advice as to how to create and develop your brand:
•Start by thinking about what kind of medium(s) you want to work in: film, TV, theater, musical theater, commercials, industrials, etc... What are the similarities between the actors in this medium? What are the differences? Where do you fit in?
• What kind of genre(s) are you interested in: comedy, drama, horror, thriller, romance, etc... Again, look at the main players and then see how you compare. Is there anything lacking that you think would be useful?
• Who are some of the people who have the career you could easily step into? What do they have going for them that you could add to your arsenal? How are you different and, thus, will be able to stand out?
Ignoring typecasting is not going to make your career any easier - the more you can take control over your career and present yourself in a clear, unique, and easy to understand fashion, the easier it will be for you to do the kind of work that inspires you.
Think about what direction you want your career to go in, and try to create a brand for yourself.
What does your brand say?
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