Ever find yourself overwhelmed by the abundance of social media outlets that are available today? Ever wonder what the do's and don'ts of social media are? As a model or actor, it's extremely important to know that you (maybe more than most people) are always in the public eye. Agents, casting directors, and managers have free reign of the internet so lets just say they have a little free time during the day and they decide to search for you on twitter, would your tweets be appropriate? You don't want them basing a casting decision off of your tweets or facebook posts, so its time to learn some social media etiquette. Below is a simple guide to social media etiquette from NAACT.
1. Don’t bash other people on your social media accounts. It doesn’t matter whether you refer to them by name; it makes you look petty. Once in a blue moon, people will forgive and forget. Do it all the time, and you’re [labelled] a whiner.
2. Be considerate when you decide whether to post, Tweet or share. I hear people saying “it’s my account, I’ll post what I want” all the time. To a certain extent, that’s true. You should be yourself. But you should also remember that other people have to sift through five million YouTube videos to see what their other friends said – just because you were in a Metallica kind of mood. Bombarding people’s news feeds with anything (whether it be videos or game updates) just isn’t polite.
3. Engage other people in conversation. Don’t just post updates and have conversations on your own wall, comment on your friends’ pictures and status updates, retweet their tweets and share their news stories. That’s the whole point of social media: to be social.
4. Don’t post embarrassing pictures and videos of your friends and then tag them. That’s just mean. Sure, sometimes they deserve it, but you can be the better person, can’t you? On the same token, don’t post embarrassing pictures of yourself either. Eager to show off a new tattoo in an inconspicuous place? Social media is not the venue.
5. Don’t share uber-personal details about your life. Remember that you’re sharing this info with people you used to work with or went to high school with and haven’t seen in 15 years. I don’t know you like that, and no offence, but I don’t want to know you like that.
In the video below, casting director Michael Cassara, currently casting a movie in our market, gives his opinion on how actors should use today's social media.