Casting Director, Terry Berland, reminds us in this blog how important networking, marketing, and keeping a positive perspective are to a talent's future successes. Feel forgotten? Read the testimonial from Terry below and breathe easy!
Just recently I was casting a film and an actor I have known for years and have not auditioned for a long time, popped into my head as being right for the lead role. The actor asked me “who suggested me for the part?” I told him I thought of him immediately. He was shocked because I have not had him in to audition for a long time. I went on to say “It’s a good lesson. Just because you have not been called in, it does not mean that you have been forgotten”.
Because we are human, we need reminders. I can attest that in my experience it takes multiple times of seeing the person’s name and face in front of me to start feeling familiar with them. It’s good to remind a casting director of your existence. Find out how casting directors like to be communicated with and let them know periodically what you’ve been doing. Stay active with theatre and showcases and let us know about it. It’s fortunate that there are professional ways set in place for networking opportunities such as CD’s seminars, showcases, online, Facebook and Twitter.
The longer I know someone, the more I’m going to remember them. Through the years I see them submitted, receive post card reminders, see their auditions or see them in the casting reception area at the studio I work out of. I love being at a studio that has many casting sessions going on. Sometimes I stroll through the reception area just to see whom I’m going to see. Some actors recognize me and start up a little conversation. That’s smart of them. Little conversations throughout the years add up to you feeling very familiar. Remembering the right person at exactly the right time is tricky and sometimes inconsistent. You want to increase your chances through marketing or getting yourself “out there” in different ways. It is necessary and does not always show direct results. But trust the more you put yourself out there, the more chance you have of a result at some unexpected time.
I hope hearing the casting director viewpoint and what talent do who believe in marketing, will help you move your career forward.